The Social Media

Small businesses and upcoming businesses should definately invest in the social media. Most businesses fail to see how important the social media is. It is the most important medium to promote your business.

I remember a couple of months ago, my brother had started this small business and had numerous products ranging from energy drinks to make-ups. He had asked me to promote his business by telling people about his products, and encouraging them to buy it. Though he had these amazing all-natural energy drinks, it was  hard to get the few workers that stopped by my job to buy it mainly because they hadn't seen those product on any social media. Though the energy drink was the best and a good price, people were very skeptical about it. Many of the customers asked me that if this product is as good as it says on the label, why haven't they seen an ad of it on tv? At that moment I saw the importance of advertisement.

According to Brian Solis, a marketing executive,  "one of the more understated benefits of social media in B2B [Business to Business] is the ability to establish and foster expertise within a given industry or niche. The same tools and services that new influencers leverage to construct prominence and demonstrate awareness are also readily available to anyone with wisdom and vision to share." Basically, in layman's terms the social media has been a major factor on finding what works best betweeen B2B and B2C (Business to Consumers).

These businesses are therefore getting a chance to communicate with these consumers through the social media. While businesses are learning to adapt and connect with the social network, and increasing a world of influence to promote their businesses, consumers are engaging in media interaction, through media literacy. Consumers come into contact with these new businesses, hence the Business to Business and Business to Consumers relationship. Brian Solis explained that these interactions have been made easier through, website, email, search, social media, and many more.

Below is a survey that shows the decrease and increase in Online Marketing Spending through social media.

 The relevance of social network has proven to be very promising, an effecient way of interacting with other businesses and consumers. Among these social networks, studies show that social media was a way of generating awareness, and customer feeback, which were the top motivators for consumer participation.This reliable study shows that social media is very efficient in measuring interactive marketing. http://www.briansolis.com/2009/12/in-social-media-it%E2%80%99s-not-just-business-its-business-to-business/

If only you know how to utilize your resources- the social media properly, you can generate income and raise awareness for your business through the various forms of social network. If interested in starting a new business, it is important to know how the social media can enhance relationship between business to consumers.  Outweigh all the possibilities the social network offers, using the social media as your stepping stone.

This blog is prepared by a paralegal student as a class project, without compensation. The content of this blog contains my opinion, and is offered for personal interest without warranty of any kind. Comments posted by others on this blog are the responsibility of the posters of those messages. The reader is solely responsible for verifying the content of this blog and any linked information. Content, sources, information, and links will most likely change over time. The content of this blog may not be construed as legal, medical, business, or personal advice.