How to use social media

Now we know how useful social media is for new businesses as well as old businesses. Not only for businesses, but also for personal uses. Before we start to use the social media, there are few things we should know so it doesn't end up being a backlash.

First of all, before you jump into the social media, like Twitter and Facebook as an opportunity to gain customers on a business level; it has to be done with much understanding of how to use them. Before you utilize them, these are a few suggested top blogs you should be researching on before you attempt the big adventurous world of social media.It is important to first, browse the web and understand how to use the media. Then get comfortable with it, before you jump into it. http://www.searchengineguide.com/mack-collier/dont-rush-into-social-media.php. After you are done with that you can enjoy the great benefits the media has to offer. Check out this video on how positive the media can enhance you on a personal and business level. http://www.slideshare.net/jaybaer/7-ways-to-use-social-media-to-build-stunning-business-and-personal-brands-1306158. Sharlyn Lauby, a president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting, explained the 10 Must Haves for your social media.

1. Introduce the purpose of social media:
2. Be responsible for what you write.
3. Be authentic

4.Consider your audience

5. Exercise good judgment

6. Understand the concept of community

7. Respect copyrights and fair use

8. Remember to protect confidential & proprietary info

9. Bring value: This is a video on how you can bring value to your product as a business.
10. Productivity matters

This is a great website. For more information click the name above to go to the link.

As the saying goes, " ignorance is a plight," we shouldn't allow ignorancy on using social media deprive us of the many advantages we can gain from it, for the simple fact that we did not do our homework on knowing how to use this. Enlightenment on how to use the social media, before you jump into it will make you fully aware of what you are getting into. Please be informed.

This blog is prepared by a paralegal student as a class project, without compensation. The content of this blog contains my opinion, and is offered for personal interest without warranty of any kind. Comments posted by others on this blog are the responsibility of the posters of those messages. The reader is solely responsible for verifying the content of this blog and any linked information. Content, sources, information, and links will most likely change over time. The content of this blog may not be construed as legal, medical, business, or personal advice.

Media Education

Media education is very relevant in our society today. Knowing how relevant the media is in our generation, and using this to our advantage would help us a great deal. Most people are skeptical about using technology and getting abreast with the recent technogies the media has to offer, but once are enlightened on the uses of these, you will be pleased to know how much your voice is needed.

According to media awareness network,"Media education is not about learning the right answers; it’s about consuming media images with an active, critical mind, and asking the right questions." http://www.media-awareness.ca/english/issues/stereotyping/aboriginal_people/aboriginal_education.cfm
Media education is very important because it helps you to know the current issues, and what to voice your opinions to, and how. Issues like what levy to support, or which governer to vote for in your community is all a part of media awareness.

Also, one important aspect of  media education is that all opinions are subjective, that is, information provided to us by the media is open for discussion, and other's opinions. Another aspect of media education, is the purpose of the media chosing to make that information public. Is it a portrayal of real life situations that we can relate to or addresses concerns we have?

The stories on the news, and tv shows raise awareness on sensational issues like murder, drugs,  and sex. When watched by most it raises ratings, and hence a good source for  revenues through advertisement. Sometimes when we watch the news, the newscasts give us a chance to comment on certain things through facebook or twitter. Sometimes they would ask questions about what we feel about, "The Oil Spill," "No child left behind," "Don't ask don't tell"  or Immigration. Besides the fact that we hear these information from work or school, do we really know what it is about? Have we contributed in throwing these issues to light?Are our voices being heard? This is where media education plays a part in getting our voice heard. When tv shows like msnbc give viewers a chance to vote on matters like these, it gives us viewers a voice. Texting "vote" is all part of media education. Being educated on how to use this will help give you a chance to vote on issues like gay marriage, whether or not to bring religion into schools, and sensational issues in the community.

Our voice is very important, whether through text, facebook, or twitter, we should definately educate ourselves in the options the media provides for us in getting our voices heard. We are all important in the decision-making  process in America, and we should not let these decisions exclude us.

This blog is prepared by a paralegal student as a class project, without compensation. The content of this blog contains my opinion, and is offered for personal interest without warranty of any kind. Comments posted by others on this blog are the responsibility of the posters of those messages. The reader is solely responsible for verifying the content of this blog and any linked information. Content, sources, information, and links will most likely change over time. The content of this blog may not be construed as legal, medical, business, or personal advice.

The Social Media

Small businesses and upcoming businesses should definately invest in the social media. Most businesses fail to see how important the social media is. It is the most important medium to promote your business.

I remember a couple of months ago, my brother had started this small business and had numerous products ranging from energy drinks to make-ups. He had asked me to promote his business by telling people about his products, and encouraging them to buy it. Though he had these amazing all-natural energy drinks, it was  hard to get the few workers that stopped by my job to buy it mainly because they hadn't seen those product on any social media. Though the energy drink was the best and a good price, people were very skeptical about it. Many of the customers asked me that if this product is as good as it says on the label, why haven't they seen an ad of it on tv? At that moment I saw the importance of advertisement.

According to Brian Solis, a marketing executive,  "one of the more understated benefits of social media in B2B [Business to Business] is the ability to establish and foster expertise within a given industry or niche. The same tools and services that new influencers leverage to construct prominence and demonstrate awareness are also readily available to anyone with wisdom and vision to share." Basically, in layman's terms the social media has been a major factor on finding what works best betweeen B2B and B2C (Business to Consumers).

These businesses are therefore getting a chance to communicate with these consumers through the social media. While businesses are learning to adapt and connect with the social network, and increasing a world of influence to promote their businesses, consumers are engaging in media interaction, through media literacy. Consumers come into contact with these new businesses, hence the Business to Business and Business to Consumers relationship. Brian Solis explained that these interactions have been made easier through, website, email, search, social media, and many more.

Below is a survey that shows the decrease and increase in Online Marketing Spending through social media.

 The relevance of social network has proven to be very promising, an effecient way of interacting with other businesses and consumers. Among these social networks, studies show that social media was a way of generating awareness, and customer feeback, which were the top motivators for consumer participation.This reliable study shows that social media is very efficient in measuring interactive marketing. http://www.briansolis.com/2009/12/in-social-media-it%E2%80%99s-not-just-business-its-business-to-business/

If only you know how to utilize your resources- the social media properly, you can generate income and raise awareness for your business through the various forms of social network. If interested in starting a new business, it is important to know how the social media can enhance relationship between business to consumers.  Outweigh all the possibilities the social network offers, using the social media as your stepping stone.

This blog is prepared by a paralegal student as a class project, without compensation. The content of this blog contains my opinion, and is offered for personal interest without warranty of any kind. Comments posted by others on this blog are the responsibility of the posters of those messages. The reader is solely responsible for verifying the content of this blog and any linked information. Content, sources, information, and links will most likely change over time. The content of this blog may not be construed as legal, medical, business, or personal advice.

How does the media maintain it's business?

The media has been  successful in it's business, and the Television was one great advantage in maintaining that through the years.

The first attempt of a TV started as early as 1935. This TV came with a screen that had a small motor with a spinning disc and a neon lamp, which worked together to give a blurry reddish-orange about half the size of a business card! This year was known as the Mechanical Television era. 



The 1934 Model B2 Russian TV produced Pre-1935



So how did this 134 Model B2 Russian TV become transformed to this?:

50" screen Plasma TV

It was all about competition, thanks to the viewers who showed incredible amount of interest in Television. Since 1939 till present, more than 220 TV manufacturers have emerged,  including  popular maufacturers like Sanyo, Toshiba, Samsung, and Panasonic. These manufacturers were in for making the big bucks. They noticed that the TV was a great way to give the viewers a chance to have everything they wanted, the news, shopping, and entertainment, without leaving their house, and with a click of a remote. Then a huge competition arose as to which type of TV to watch, whether cable or satellite. First cable TV won the viewer's hearts, then satellite surfaced to TV screens, offering many more channels than cable. This gave viewers a chance to flip through channels and watch whatever they chose, with the best possible price deal.

This caused a huge business break.Competitors decided to reinvent the look of the TV, introducing various shapes and sizes of TV's, to see how the viewers would respond to this.  It was all about demand and supply. Then ads resurfaced, a great source of income for these TV manufacturers and producers; the more ads viewers watched, the more they spent money on them. When the advertising company makes it money, then the TV manufacturers do as well, and everybody is happy. And now the bulkier box looking "whatchamacallit" TV set has been replaced with the flattest but widest TV screens yet.

 Surveys show that;

1. Since at least 2005, there have been more TVs per household on average than people per household.

2. In 1975, there were only 1.57 TVs per household, when the average household size was 2.88.

3. Since at least 1995, more households have three TV sets than the number of households with only one TV.

4. There has been almost a complete reversal between 1975 and 2010: In 1975, 57% of American households owned only one TV set, and by 2010, 55% of households owned three TV sets.

This blog is prepared by a paralegal student as a class project, without compensation. The content of this blog contains my opinion, and is offered for personal interest without warranty of any kind. Comments posted by others on this blog are the responsibility of the posters of those messages. The reader is solely responsible for verifying the content of this blog and any linked information. Content, sources, information, and links will most likely change over time. The content of this blog may not be construed as legal, medical, business, or personal advice.